Expanding your business to international markets? If you're only translating your content word-for-word, you're missing a golden opportunity. To truly connect with customers in new regions, you need more than translation — you need localization.
At Idiomatic Brasil, we help businesses turn global traffic into global sales through expert localization services. Here's how localization can skyrocket your conversions and grow your brand worldwide.
Localization is the process of adapting your content not just linguistically, but culturally — ensuring it resonates with local audiences in terms of:
Language
Cultural references
Date, time, and currency formats
Legal and regulatory norms
Visual elements (colors, images, symbols)
User behavior and tone
Translation tells them what you're saying.
Localization makes it feel like you’re speaking directly to them.
Customers are more likely to buy from brands that speak their language — and understand their culture. Localization shows your audience that you respect their identity and care about their experience.
72% of consumers are more likely to buy a product with information in their own language.
(Source: CSA Research)
When your website, app, or product feels native to the user, they’re more likely to stay, engage, and convert. Localized content removes friction in the buying process.
Localization helps your content rank higher in local search engines, driving organic traffic from international customers. Idiomatic Brasil’s localization services include keyword adaptation for your target market.
A localized product or website is easier to navigate, builds confidence, and reduces bounce rate — all of which contribute to higher sales and customer satisfaction.
Global brands that localize effectively are more competitive in diverse markets. Why settle for English-only when your competitors are speaking your customer’s native language?
At Idiomatic Brasil, we localize a wide range of materials to help you sell more globally:
Websites & e-commerce stores
Mobile apps & software interfaces
Product descriptions
Marketing campaigns
Social media content
Legal and financial documents
Customer support materials
With a global team of native-speaking, industry-specialized translators, we offer localization services in over 100 languages, with:
✅ 100% human translation — no risky machine output
✅ Cultural adaptation that fits your brand voice
✅ SEO-friendly content for global visibility
✅ Fast turnaround and enterprise-level quality control
✅ Local expertise in every region you target